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MAIA.AI
For major retailers & retail chains

Kill your IVR. Your customers will never hear "press 1" again.

MAIA replaces outdated touch-tone phone menus with a French-built conversational AI. Your customers simply speak, and MAIA understands, qualifies and routes them to the right store, department or advisor — collecting the useful details before the handoff. Built for multi-location chains, supermarkets, big-box retail, franchises and national brands.

GDPR · enterprise DPA
European hosting · 99.9% SLA
API · SSO · CRM integration

Touch-tone IVR vs conversational AI

The IVR is 30 years old. Conversational AI has only been around for 2. Your customers expect to talk, not to tap buttons.

Your current IVR

  • "For deliveries, press 1. For orders, press 2. For support, press 3."
  • 15 to 30 seconds to reach a human — many hang up before they get there
  • Rigid decision tree, impossible to update quickly
  • No context, no memory of the call
  • Customers have to guess their own category (urgent vs. non-urgent?)
  • Feels like a chore — drags down your NPS
MAIA

With MAIA

  • "Hello, you've reached [Brand]. How can I help you?" — answers in natural language
  • Instant response — no menu to sit through
  • Prompt editable in minutes — no redeployment
  • Call memory, context tracking, handoff with the data attached
  • Automatic qualification before the human handoff
  • A smooth customer experience and a rising NPS

Typical use cases in retail and distribution

Multi-store routing

A customer says "I'd like the Strasbourg store" → MAIA recognises the city and connects them straight to the right location, with no four-level menu in between.

After-sales pre-qualification

MAIA asks the 3 right questions (order number, type of issue, urgency) and hands the human agent an already-structured case. Handling time cut in half.

24/7 voice FAQ

Store hours, product stock, return policy, delivery terms: MAIA answers the most common questions directly, without ever pulling in a human.

Lower abandonment rate

IVRs see abandonment rates of 30 to 50%. MAIA picks up in 1 second, understands the request in 5, and transfers or resolves in 30 seconds on average.

Built for national brands

The front desk your customers deserve. The control your IT department demands.

  • Multi-store by design: geolocated routing, a prompt per brand and per region, and per-location analytics.
  • IT integration: a REST API to connect your CRM (Salesforce, HubSpot…), your ERP and your ticketing tool (Zendesk, Freshdesk…). Handoff with full CRM context.
  • Security and compliance: GDPR, enterprise DPA, European hosting, AES-256 encryption and security audits on request.
  • Contractual SLA: 99.9% guaranteed uptime, priority 24/7 support and dedicated monitoring.
  • 30-day pilot: we launch on 1 or 2 pilot stores, you measure the ROI, then we scale across the whole network.

Built for your kind of chain

DIY / home improvement
Sports & equipment
Supermarkets / grocery
Fashion / apparel
Home appliances
Pharmacy chains
Car dealerships
Opticians / health chains
Franchised restaurants
Hospitality
Banking networks
Energy / utilities

Don't see your sector? Get in touch — MAIA adapts.

Frequently asked questions from retail chains

What's the difference between MAIA and a traditional IVR?
An IVR ("press 1, press 2") is a fixed tree the caller has to navigate. MAIA is a conversational AI that understands natural language: the customer says what they want, and MAIA answers or transfers. No waiting, no menu to learn, no buttons. The result: the average time to reach the right information is cut by 3 to 5 times.
How much does it cost for a national brand?
For a multi-store chain, we build a tailored quote based on: number of locations, monthly call volume, the level of IT integration you need and your SLA. The reference price stays €79 excl. VAT/month per store on the standard plan, with volume discounts. A 30-day pilot is billed separately to validate the ROI before rollout.
How long does an enterprise deployment take?
Pilot (1-2 stores): 2 to 4 weeks. Rollout across the whole network after validation: 3 to 6 months on average, depending on the number of stores, the per-site prompt specifics and the level of integration with your systems (CRM, ERP, ticketing).
How does it integrate with our existing CRM / ticketing tool?
MAIA provides a documented REST API plus webhooks. Compatible with Salesforce, HubSpot, Zendesk, Freshdesk, ServiceNow and more. At the end of the call, MAIA pushes a structured ticket containing: the qualified reason for the call, customer details, the conversation context, the recorded audio and a transcript. Everything is available in your usual tool.
What GDPR and hosting guarantees do you offer a national brand?
European hosting exclusively. AES-256 encryption at rest and in transit. Enterprise DPA signed on request. No data is ever sent to a third-party provider outside the EU. GDPR-compliant, with security audits (SOC 2 Type II) in the certification process for 2026. For healthcare or banking chains, we sign the specific sector-level addenda.
Can you handle multiple languages?
Yes. MAIA is available natively in French, English and German. Other languages (Italian, Spanish, Dutch) are in beta. For an international brand, we configure one voice per language with automatic routing based on the call origin or a spoken selection.
How many simultaneous calls can MAIA handle?
No technical limit on MAIA's side — the infrastructure scales on demand. The bottleneck sits on the telecom carrier side (Twilio, etc.), where we size the number of concurrent channels to your volume. For a national brand, we size for the Black Friday / holiday / sales peak with headroom.
What happens if MAIA doesn't understand a customer?
MAIA is trained to recognise misunderstanding (prolonged silence, an out-of-scope request, customer frustration). In that case it apologises politely and transfers to a human immediately, with a recap of everything already collected. No customer ever gets stuck in a loop.
Can we try it before signing?
Yes — it's actually the standard way we work with a retail chain. We start with a free audit of your current phone system (analysis of existing calls, abandonment rate, average time to reach a human, NPS). Then a pilot on 1 to 2 stores for 30 days, with an objective ROI measurement. You then decide whether or not to roll it out.

Ready to bury your touch-tone IVR?

We start with a free audit of your current phone system and a proposal for a pilot on 1 to 2 stores. Zero commitment on your side until the ROI is proven.

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